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by Bruce Sinclair : IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy (Business Books)

ISBN : #1260025896 | Date : 2017-05-29

Description :

PDF-991c7 | Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do―and for anyone running a business today, outcomes are the key.   The Internet of Things (IoT) is the point of connection between products and the results they deliverâ… IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy (Business Books)


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by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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by BusinessNews Publishing : Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-29558 | The must-read summary of G. Richard Shell and Mario Moussa’s book: “The Art of Woo: Using Strategic Persuasion to Sell Your Ideas”.This complete summary of the ideas from G. Richard Shell and Mario Moussa’s book “The Art of Woo” shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling… Summary: The Art of Woo: Review and Analysis of Shell and Moussa’s Book


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by Mark Bowden : Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer―without Saying a Word (Business Books)

ISBN : #0071793003 | Date : 2012-09-27

Description :

PDF-c316e | PROVEN NONVERBAL STRATEGIES THAT WIN SALES When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. Winning Body Language for … Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer―without Saying a Word (Business Books)


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by Jill J. Morin : Better Make It Real: Creating Authenticity in an Increasingly Fake World

ISBN : #0313376808 | Date : 2010-03-23

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PDF-8b615 | Businesses everywhere are rebooting on the heels of the Great Recession. “Now is the time to get real,” says Jill Morin, CEO and author of Better Make it Real:  Creating Authenticity in an Increasingly Fake World.For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 p… Better Make It Real: Creating Authenticity in an Increasingly Fake World


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by C. Brymer : The Nature of Marketing: Marketing to the Swarm as well as the Herd

ISBN : #0230203361 | Date : 2008-11-14

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by Wolfgang Lux : Innovationen im Handel: Verpassen wir die Megatrends der Zukunft? (German Edition)

ISBN : #3642281206 | Date : 2012-05-23

Description :

PDF-532cf | In dem Buch legt der Autor dar, wie sich der Handel durch neue Entwicklungen wie Nachhaltigkeit, demographischer Wandel, mobiles Internet, soziale Netze u. ä. verändern wird. Ist der Handel in Deutschland dafür gewappnet? Praxisnah und allgemeinverständlich geschrieben, zeigt das erste Buch zum Innovationsstau im deutschen Handel, welche Voraussetzungen zu schaffen sind. Der Band basiert u. … Innovationen im Handel: Verpassen wir die Megatrends der Zukunft? (German Edition)


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by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

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PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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by MURRAY : Sm Strategy Proc Marketing Ohm Phec

ISBN : #0136919669 | Date : 1997-07-17

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: Sustainability and Organizational Change Management

ISBN : #1138294861 | Date : 2017-06-18

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PDF-b5199 | There is no bigger challenge for organizational change management in the contemporary world than achieving greater sustainability. The challenges associated with sustainable development are multifaceted, including criteria pertaining to the delivery of environmental, social, ethical and economic results. Creating sustainable value requires companies to address issues that relate to pollution and w… Sustainability and Organizational Change Management


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by Edward Segal : PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers

ISBN : #0595425097 | Date : 2007-06-28

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PDF-141f7 | Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market. “This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to … PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers


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by A. Perna : CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects

ISBN : #1137335653 | Date : 2014-03-28

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PDF-d0f85 | CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems…. CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects


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by Harvard Business Review : HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

ISBN : #1633694585 | Date : 2013-03-12

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PDF-26f9a | Learn why bad decisions happen to good managers―and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and… HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)


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ISBN : #0333981189 | Date : 2002-10-03

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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




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ISBN : #331917391X | Date : 2015-05-09

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