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by Robert Zniva : Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition)

ISBN : #3658155884 | Date : 2016-09-27

Description :

PDF-83228 | Das vorliegende Buch beschäftigt sich mit der Auswirkung des demografischen Wandels auf das Marketing. Robert Zniva geht der Frage nach, ob es für Händler sinnvoll ist, sich den Bedürfnissen älterer Konsumentinnen und Konsumenten anzupassen und mehr Convenience für diese Zielgruppe anzubieten. Altern wird hierbei nicht nur als Jahreszahl, sondern als multidimensionaler Prozess untersucht…. Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition)


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Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition) by by Robert Zniva

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by Bob Norton : Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)

ISBN : # | Date : 2007

Description :

PDF-649b3 | A complete training library for your management team from the exclusive CEO Boot Camp. Best practices for sales, marketing, finance, product development, hiring, management and leadership. Tools to optimize any business model. This package is designed to raise the performance level of any senior management team by providing the tools, strategies, models, knowledge and wisdom of an integrated syste… Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)


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[Pub.08zZm] Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) PDF | by Bob Norton


Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) by by Bob Norton

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Ideas Marketing Proceedings Conference Developments PDF Da7f1119b

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Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science) PDF




: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)

ISBN : #3319109502 | Date : 2014-10-26

Description :

PDF-a46e8 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)


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Retail 4 0 Digitization Transformation Professionals PDF Dd864fcc4

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: Retail 4.0: The Digitization of Retail – Strategies, Technologies, Transformation (Management for Professionals)

ISBN : #3319595504 | Date : 2018-03-10

Description :

PDF-85aa8 | This book provides an introduction to the current digital (r)evolution in the economy, based on the example of the retail industry as a part of the service sector, and presents strategies and new technologies for the successful management of the digital transformation. In keeping with the highly discussed term “Industry 4.0,” the book showcases the ongoing dramatic changes in the retail indust… Retail 4.0: The Digitization of Retail – Strategies, Technologies, Transformation (Management for Professionals)


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Selling Invisible Field Modern Marketing PDF Aa49cc33d

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by Harry Beckwith : Selling the Invisible: A Field Guide to Modern Marketing

ISBN : #0752821032 | Date : 1999-02-20

Description :

PDF-2d787 | Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating…. Selling the Invisible: A Field Guide to Modern Marketing


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AbsatzfB6rdernde Kommunikationsinstrumente Bei Wohnimmobilien German Ebook PDF 8590e46ec

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by Philipp Kaufmann : Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition)

ISBN : # | Date : 2002-04-26

Description :

PDF-70884 | Diplomarbeit aus dem Jahr 2000 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, Social Media, Note: Sehr Gut, Universität Wien (Publizistik- und Kommunikationswissenschaft), Sprache: Deutsch, Abstract: Die vorliegende Diplomarbeit beschäftigt sich mit dem wissenschaftlichen Neuland des „Immobilienmarketings“. Zu den beiden großen Themenblöcken „Immobilien“ … Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition)


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Cim Paper Integrated Marketing Communications PDF 0af800cfa

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by BPP : Cim Paper 9 – Diploma: Integrated Marketing Communications: Practice and Revision Kit (2000): Exam Dates – 12-00, 06-01

ISBN : #0751749133 | Date : 2000-09-29

Description :

PDF-9fa05 | This practice and revision kit focuses on communications strategy for marketing. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. Cim Paper 9 – Diploma: Integrated Marketing Communications: Practice and Revision Kit (2000): Exam Dates – 12-00, 06-01


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Customers Work Perspectives Interactive Service PDF F054a884c

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: Customers at Work: New Perspectives on Interactive Service Work

ISBN : #1137293241 | Date : 2013-07-25

Description :

PDF-1e405 | Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer’s active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services…. Customers at Work: New Perspectives on Interactive Service Work


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by R. Orsato : Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

ISBN : #1349303348 | Date : 2016-01-19

Description :

PDF-235ec | By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: ‘when does it pay to be green?’ Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms…. Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)


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Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy) PDF




by Larry L. Coffman : Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy)

ISBN : #0471011614 | Date : 1986-07-31

Description :

PDF-a13f1 | A concise “how-to” handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you’ve covered every base in developing and implementing a promotion plan. In… Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy)


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